January 2024


Optimize Your Meetings With The Right Meeting Goals

Transform your meetings with clear goals: Learn to set achievable objectives, create focused agendas, and measure success effectively.

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Ever found yourself in a meeting that drifts off track, leaving you wondering about its purpose? You're not alone – it's a common issue in many workplaces.

Good news! This article is here to change that.

We'll walk you through setting clear, achievable goals for your meetings, turning them from pointless calls into result-driven discussions.

The Importance of Clear Objectives

the importance of clear objectives

The key to a successful meeting is having clear objectives. Why is this so crucial? Clear objectives provide direction and focus, ensuring that every minute of the meeting is purposeful and contributes towards achieving specific goals.

When a meeting has well-defined objectives, participants are more likely to stay engaged, contribute effectively, and leave with a clear understanding of what needs to be done next.

On the other side, meetings without defined goals often lead to confusion, lack of engagement, and minimal productive outcomes. In fact: 71% of workers waste time every week due to unnecessary or canceled meetings.

This reflects the time directly lost in these meetings and the indirect impact on productivity and morale. Without a clear purpose, meetings can quickly become a source of frustration, leaving team members feeling unproductive.

That's why setting clear objectives before a meeting is a crucial step toward making your meetings a valuable part of your team's success.

Types of Meeting Goals

Meetings can have various objectives, and identifying the type of goal is essential for planning and conducting an effective meeting. Let's explore some common types of meeting goals and provide examples for each.


Decision-making meetings are focused on reaching conclusions or making choices about specific topics.

Examples of Goals:

  • Choose a vendor for a new project.
  • Finalize the budget for the next quarter.
  • Decide on a marketing strategy for a product launch.
  • Select a location for the company retreat.
  • Determine hiring needs for the year.


Brainstorming meetings are meant to generate ideas and encourage creative thinking.

Examples of Goals:

  • Generate ideas for client engagement strategies.
  • Find solutions for technical issues.
  • Brainstorm themes for promotional campaigns.
  • Explore approaches to improve team productivity.
  • Create a list of features for new software.


Planning meetings focus on setting strategies and outlining steps to achieve specific objectives.

Examples of Goals:

  • Develop a project timeline for new product development.
  • Outline steps to achieve sales targets.
  • Plan the rollout of an employee training program.
  • Establish a roadmap for market expansion.
  • Create an event plan for an industry conference.


Problem-solving meetings aim to address and find solutions to specific challenges.

Examples of Goals:

  • Find ways to reduce customer service response times.
  • Address a decline in product sales.
  • Resolve departmental conflicts affecting a project.
  • Develop strategies to improve product quality.
  • Brainstorm methods to reduce operational costs.

Each type of meeting requires a different approach and mindset from the participants. By clearly defining the goal type, you can set the stage for a more focused and productive meeting, ensuring that the time spent leads to real outcomes.

Setting the Agenda with Goals in Mind

creating the agenda

Creating a focused agenda is crucial in aligning your meeting with its intended goals. An effective agenda guides the discussion and ensures all participants work towards the same objectives.

The key is to structure the agenda in a way that clearly outlines the goal of the meeting, the topics to discuss, and the desired outcomes.

Creating the Agenda

  1. Define the Purpose: Start by clearly stating the meeting's purpose, aligned with the goals you've identified. This sets the tone and direction for the meeting.
  2. List Topics to be Discussed: Break down the meeting goals into specific topics or questions to be addressed. This helps to keep the meeting on track.
  3. Allocate Time Slots: Assign a realistic amount of time to each topic. This ensures that the meeting remains focused and time-efficient.
  4. Assign Roles: Identify who will lead each part of the meeting or who is responsible for presenting certain information. This clarifies responsibilities.
  5. Outline Desired Outcomes: For each agenda item, specify the expected decision or outcome. This keeps discussions goal-oriented.

Example of an Agenda

  • Meeting Title: Quarterly Sales Strategy Meeting
  • Date and Time: [Date], [Time]
  • Participants: John (Sales Manager), Jane (Marketing Lead), Tom (Product Manager)
  • Purpose: To develop a sales strategy for the upcoming quarter.
  • Agenda:
  • 1. Review of Last Quarter's Performance (15 mins)
  • Presenter: John
  • Desired Outcome: Identify key learnings from last quarter's results.
  • 2. Discussion on Upcoming Product Launches (20 mins)
  • Presenter: Tom
  • Desired Outcome: Align sales strategies with new product features.
  • 3. Marketing Initiatives and Support (20 mins)
  • Presenter: Jane
  • Desired Outcome: Plan for marketing support for sales activities.
  • 4. Setting Sales Targets for the Quarter (10 mins)
  • Discussion led by: John
  • Desired Outcome: Establish sales goals and targets.
  • 5. Open Discussion and Final Decisions (15 mins)
  • Led by: John
  • Desired Outcome: Finalize the sales strategy and assign action items.
  • Closing Remarks and Next Steps (10 mins)
  • Led by: John

By aligning the agenda with the meeting’s goals, you can ensure that every discussion point contributes to achieving the desired outcomes. This approach makes meetings more productive for all participants, as they can see a clear link between their contributions and the meeting’s goals.

Making Goals SMART

smart goals

To ensure your meeting goals are actionable and realistic, apply the SMART criteria:

  • Specific: Goals should be clear and detailed, answering what needs to be accomplished, who is involved, and what the expected results are. Example: "Increase sales of Product X by 15% in the next quarter" is specific, unlike the vague goal of "improve sales."
  • Measurable: Establish criteria for measuring progress toward the accomplishment of the goal. This could involve numerical targets or specific milestones. For instance, "sign up 100 new clients by the end of the year" is a measurable objective.
  • Achievable: Set goals that are realistic and attainable within the given resources and constraints. This ensures that goals are challenging but possible, avoiding setting the team up for failure.
  • Relevant: The goal should align with broader business objectives and be important to the overall business strategy. For example, "develop a new social media campaign to increase brand awareness among our target demographic by 20%" is relevant for a marketing team.
  • Time-bound: Goals should have a defined timeline with a start and end date. This creates a sense of urgency and helps in planning. An example is, "complete the first draft of the project report by March 15th."

By incorporating the SMART framework into your goal-setting process, you can transform vague ideas into actionable, focused objectives. This enhances the productivity of meetings and ensures that the outcomes are practical and impactful for your business.

Measuring Success: How to Know if Your Meeting Goals Were Met

Assessing whether your meeting objectives have been achieved is crucial for running effective meetings.

Here are techniques to measure the success of meeting goals:

  1. Follow-Up on Decisions: Post-meeting, follow up on key decisions made during the session. This is especially important after planning meetings or brainstorming sessions.
  2. Gather Feedback: Collect feedback from participants to get their perspectives on the meeting's effectiveness. Feedback is essential to understand if the meeting met its intended purpose and how it was perceived by attendees.
  3. Analyze Meeting Notes: Review the notes taken during the meeting, focusing on the goals outlined and the discussion points. This can help evaluate whether the meeting stayed on track and addressed the objectives.
  4. Assess Outcome vs. Objective: Compare the actual outcomes of the meeting with the set objectives. This is an easy way to measure if the goals were achieved.
  5. Use Metrics for Quantifiable Goals: For measurable goals (e.g., the number of ideas generated in a brainstorming session), use specific metrics to assess success.
  6. Review Action Items: Use tools like jamie, an AI meeting assistant, to review the list of action items generated during the meeting. Check if all action items have been completed, as this directly indicates whether the meeting's objectives were met.
creating action items with jamie


In case you still have some questions:

What Makes a Meeting Goal 'SMART'?

SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. They help in setting clear, attainable objectives for meetings.

How Can I Ensure My Meeting Agenda Is Effective?

An effective agenda aligns with your team meeting goals, clearly outlines topics, and allocates time for each item. It should also specify the purpose and desired outcomes.

What Are the Benefits of Setting Clear Meeting Goals?

Clear team objectives provide direction, improve engagement, and ensure that the meeting yields productive outcomes. They also help in measuring the meeting's success.

How Do I Know If My Meeting Was Successful?

Measure success by reviewing completed action items, gathering participant feedback, and comparing outcomes with the meeting objective.

Are Meeting Goals Necessary for Every Type of Meeting?

Yes, goals are essential for all meeting types, whether it's a planning meeting, brainstorming session, or decision-making meeting. They ensure focus and productivity.

What If Meeting Goals Are Not Met?

If goals are not met, analyze why and learn from it. Adjust your approach for future meetings and consider revising goals to be more attainable.


Implementing the strategies outlined in this article can enhance the productivity and effectiveness of your meetings. Setting clear goals, creating focused agendas, and measuring outcomes turn meetings into valuable tools for decision-making and team collaboration.

Remember, the key to successful meetings lies in preparation.

As a bonus, you can give jamie a try to streamline your meeting process and see the difference in your team's productivity and engagement.

say hello to jamie

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